Media Blog 1

MIGRAIN Index: Term 2  1) Introduction to Media: 10 questions 2) Semiotics blog tasks - English analysis and Icon, Index, Symbol 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation

  Industries - Regulation   1) What is regulation and why do media industries need to be regulated? Systems of regulation are required to provide rules and regulations to ensure that organisations operate fairly. In the media industry there are several regulatory bodies that exist to monitor the way that their industries work.  2) What is OFCOM responsible for? OFCOM is responsible for granting licences to TV and Radio stations and it is illegal to broadcast TV or Radio signals without a licence from OFCOM.  3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1: Protecting the Under-Eighteens  Section 2: Harm and Offence Section 6: Elections and Referendums 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? Yes, I think Channel 4 was wrong to broadcast wolverine before 8pm as there’s high chance of children under 8 w

 Public service broadcasting: blog tasks Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  It is a critical time for PSB because audience viewing habits continue to change rapidly and competition for global content providers is ever increasing. 2) Read page 4. How has TV viewing changed in recent years?  There have been significant changes in the way in which people watch television. Live broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them  on global online and on-demand content services. These trends are affecting all broadcasters,  including the PSB channels. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  The evidence we have c

  Cultural Industries: blog task 1 ) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. Cultural  industries include television and film production, publishing, music,  as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? These are, as Hesmondhalgh considers, the industries centrally  concerned with the industrial production and circulation of texts: Broadcasting : radio, television (cable, digital and satellite) Film industries : including the dissemination of film on video/ television Music industries : recording, publishing and live performance Print and electronic publishing : books, online databases,  information services, magazines and newspapers Video and computer games : or digital games as some  commentators refer to them Advertising, marketin