Media Blog 1

1) Introduction to Media: 10 questions 2) Semiotics blog tasks - English analysis and Icon, Index, Symbol 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner respons e 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19) Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21) Ideology: BBC Questi

 Ideologies  What examples of binary opposition can you suggest from watching this clip? Rich and poor  Left/ right wing immigrants and emigrant What ideologies are on display in this clip? Immigrants are taking up everything. taxing the rich- bankers lowering immigration  Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mocking-jay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The hunger games is filled with propaganda and middle class people with power of working class. 2) What view of capitalist ideology is presented in the Hunger Games films? The Hunger Games presents an unfavourable image of capitalism since it demonstrates the influence the wealthy have over the underprivileged. It highlights how those in positions of authority are capable of controlling ever

MIGRAIN: Representing ourselves - identity in the online age Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? The representation of cultural values helps construct an image to communicate  our identity. I think, therefore I am How we presented ourselves was based on the social constructs. From citizen to consumer Advertising tapped into understanding the psychology behind the wants and desires and used it for their advantage. The rise of the individual  Advertising started to identify that a person who has not met their ideal self has many fragmented pieces and identities. They portrayed products to help customers think this will define their identity. Branding and lifestyle Advertisers sell the person

Feminist theory: blog tasks   Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  The two texts that was provided was about Pan Am a new series that aired on BB2 and Beyoncé . 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Texts such as these show there is no longer a need for feminism as it is about women who are stewardesses who have become an aspiration and allows the audiences have a real insight into the lives of these women  therefore creating a post - feminist environment. However, it can be also seen as they are simply being sexist in a different from as th