Media Blog 1

Industries: Ownership and control blog task Name of media conglomerate: META Conglomerate ownership: What brands, companies or media products is the conglomerate best known for? Facebook Instagram Whats App Vertical and horizontal integration What example can you find of vertical or horizontal integration for this conglomerate? An vertical example is that Facebook and Instagram same industry share similar production stages in their photo sharing services. An horizontal example is that it  provides applications on many devices and APIs that allow messages to be delivered to and from its communication platform. Synergy and convergence What examples of synergy can you find in the promotion or distribution of the media product? Social media apps can be downloaded from the app store. Diversification  What example can you find of diversification for your conglomerate? Onavo: Israeli mobile web Horizon worlds: Online video game Cross media regulation   Can you find any examples of the conglom

  Audience theory 2: blog tasks Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?   The media is partially to blame as it is introducing way to communicate through apps and other methods instead on face to face interaction. Forcing people to be more isolated and form violent ideas by possibly intaking negative and aggressive films or games.    2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.  The media is partially to blame for violent and aggressive behaviour displayed by young children. This can be seen by the experiment of social learning theory and can be confirmed that children observe and imitate behaviour very quickly and easily. By introducing games that involve violence children are prone to absorb it and might imitate

MIGRAIN: Audience theory 1   Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? According to the hypodermic needle idea, the media pushes information into the audience and might have a negative impact on us. According to this report, playing a violent video games every day might enhance aggressive behaviour.  2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  The daily mail portrays the fact that the young boy who has an addiction to a violent game is the responsibility of the media because if the boy commits a crime the parents are not blamed as the media and the internet has a bigger impact than. 3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media?  This depends on what the media is showing, audiences have their

 Learner response : October assessment WWW: There is clear potential here in terms of using media terminology and analysing Media texts. If we can add a couple of aspects and develop exam technique we will see some rapid progress. EBI:   Media theory is the key area lacking here-both in question 3 and in question 4. Social and cultural context are another area to look at - we will working on this in class. Mark Scheme: Question 1: Todorov's theory of disequilibrium represented by gun; character eyeline staring off-screen conveys danger or threat; tagline references 'survival'; no sense of new equilibrium. Question 2: Both goods reference to the role society may play in moulding people's lives, which is a prominent issue in British media and culture. Question 3:  Neale's "repetition and difference" enables producers to change genre while maintaining audience Abercrombie's "television producers set out to exploit genre traditions... economic logic&q

 Audience Classification AUDIENCE CLASSIFICATION: TASK  1: YOUR GR OUP  PSYCHOGRAPHICS You ng and Rubicon:  Psychographics Your psychographic group:  Strugglers Names for the couple:  Andy and Stacey Where do they work?  Homeworkers e.g., games Jobless/ unemployed What do they do in their spare time? Drink Go to the pub  Scratch lottery cards Deliveroo, uber eats, just eat  Shopping Drugs Their media consumption: What newspapers/magazines does your group read? Is this on paper or tablet? They read the sun newspaper, this would be the paper version as they would buy it whilst getting drinks and lottery cards Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package - Free view or Sky? Films? Football (sky TV) EastEnders  Drama shows E- Media: What technology do they own? What websites do they visit? They use Facebook Shopping and delivery apps Shopping websites  When it comes to psychographics, I consider myself an explorer. This is because I enjoy consuming