Media Blog 1

  Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett makes this suggestion by quoting the ease of accessibility provided by the internet and the &qu

 MIGRAIN Assessment 3 - Learner response 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is a very solid assessment showing good knowledge of social and cultural context and media terminology. Now we need to add the depth and sophistication for the top levels. EBI: Media theory is the key area to focus on. We need to learn our theories confidently so we can apply them to media and exam questions. See the mark scheme for some ideas for this in Q2.  2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: 5/8; 6/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  potential points in the mark scheme that you didn't include in your answer. The choice of typography – serif font, forma

 Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read these extracts from an academic essay on gender in advertising by Reena Mistry. This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this,  there are also a growing number of distinctly homosexual images - and these are

  Introduction to advertising: blog tasks Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. According to John Berger, advertising provides us with a better version of ourselves. He claims that advertising seeks to dissatisfy us with our current selves and promotes the notion that we can buy our way to a better life. 2) What persuasive techniques are used by the Marmite advert? The Marmite advert uses expert opinions like m armite, is  rich source of the vitamin B  when their was deficiency during World War. It also has a catchy slogan like 'Marmite makes eve