MIGRAIN Assessment 3 - Learner response

 MIGRAIN Assessment 3 - Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is a very solid assessment showing good knowledge of social and cultural context and media terminology. Now we need to add the depth and sophistication for the top levels.

EBI: Media theory is the key area to focus on. We need to learn our theories confidently so we can apply them to media and exam questions. See the mark scheme for some ideas for this in Q2. 

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: 5/8; 6/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

• The choice of typography – serif font, formal white on dark background – reinforces this idea of traditional gender roles and rejects the current move in society and the mass media for a more ‘woke’ approach to gender identity and fluidity. The typeface is old-fashioned, authoritative and extends the idea that men and women should be expected to dress and act in a certain way.
• The pack shot in the shape of a lightning bolt also has connotations of power and authority.
• The image of the woman reinforces both Laura Mulvey’s ‘male gaze’ theory and Liesbet van Zoonen’s idea that women’s bodies are presented as ‘spectacle’ for the benefit of male audiences.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

David Gauntlett argues that masculinity is constantly evolving and social concerns that masculinity is ‘in crisis’ are exaggerated. However, this campaign does not provide particular evidence for an evolution in representations of men.  David Gauntlett stated that 'Men are finding a place for themselves in the modern world'

 

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

I need to concentrate on the connotations that an image conveys to the audience, be more precise, and ensure that the analysis makes sense.

To be capable of obtaining a higher mark level, I need to mention key theorists, their theory and how it links to the question.