Media Blog 1

  Paul Gilroy - blog tasks Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial  identities are historically constructed – formed by colonialization  slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Instead, Gilroy states that racial difference  and racial identities are the product of racial oppression. Racial  identities are caused by historical conflicts that have brought different  groups into opposition. That is not to say that there were no human  differences before historical conflict between differ

  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). You start Q2 brilliantly with an excellent focus on the question, the CSPs, and the contexts you are being asked to discuss. Q1 is all about question focus: semiotics, connotations, and myth. Revise this but more importantly, stay 100% focused on the question in an unseen task. 2) Focusing on the unseen question 1, pick out  three  bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth.  • the connotations of the image with reference to USA’s national identity through the burning flag and the reference to the Western genre • the construction of myth through the use of signs – the lone, charismatic American hero, violent but thoughtful and r

Zendaya: Audience and Industries blog tasks   Audience Smart Water brand case study Read  this Smart Water case study from Influencer Intelligence  and answer the following questions: 1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? She will work with the Global Water Challenge, a charity working to help achieve universal access to clean drinking water, by launching the smart solutions: global water challenge, inviting local organisations to apply for funding to GWC’s women for water action platform. 2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? Zendaya appears in the list of high-ranking celebrity influences (alongside Selena Gomez, Bill Gates and Miley Cyrus), ranking in the top 10% of all Twitter accounts, with 25.4% share. 3) What details are provided about Zendaya’s audience? endaya’s audience is 67% f