Audience Classification
AUDIENCE CLASSIFICATION:
TASK 1: YOUR GROUP PSYCHOGRAPHICS
Young and Rubicon: Psychographics
Your psychographic group: Strugglers
Names for the couple: Andy and Stacey
Where do they work?
- Homeworkers e.g., games
- Jobless/ unemployed
What do they do in their spare time?
- Drink
- Go to the pub
- Scratch lottery cards
- Deliveroo, uber eats, just eat
- Shopping
- Drugs
Their media consumption:
What newspapers/magazines does your group read? Is this on paper or tablet?
- They read the sun newspaper, this would be the paper version as they would buy it whilst getting drinks and lottery cards
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package - Free view or Sky? Films?
- Football (sky TV)
- EastEnders
- Drama shows
E- Media: What technology do they own? What websites do they visit?
- They use Facebook
- Shopping and delivery apps
- Shopping websites
When it comes to psychographics, I consider myself an explorer.
This is because I enjoy consuming many forms of media, such as films, and I enjoy exploring various themes and genres. I spend the most of my time at home, therefore I spend practically all of my time watching tiktok and Netflix.
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