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Reading an Image - Media Codes Blog Tasks

 Reading an Image - Media Codes Blog Tasks



Technical codes
  • The photographed picture of 50 Cent and the finger prints from criminal reports creates an imagery of gangster life.
  • The lighting only pointed towards the high points of 50 Cents face conveys that he want to reveal a truth about himself as he is revealing himself from the darkness therefore creating an enigma code.

Written or verbal codes
  • The lexical codes used here giving advice to the audience conveying a strong message. The letter 'O' being shaded in every word represents the amount times he was shot whilst being in his gang life.  

Symbolic or non-verbal codes
  • The clothing 50 Cent is wearing probably is what Reeboks is advertising. However the army clothing probably reveals his battle with life. The chain around his neck represents rap culture and gangster life.
  • The facial expression 50 cent has seem to be stiff creating a feeling of that he would never turn back.
  • The whole advertisement is fully black and white.
  • The sans serif gives the poster a modern and sleek look as it is in a white font giving contrast to the black background.
  • The small logo of Reebok is shown at the bottom of the poster to make the audience link the ad and 50 Cent back to their name.



Technical codes
  • The advertisement only focuses on the Tabasco hot sauce, grabbing the attention of customers. 
  • The lighting is more brighter behind the product making it stand out against the same colour background. 
  • The product is edited into a fire extinguisher to indicate how spicy and fiery the sauce would be. 
Written or verbal codes
  • The lexical codes used here 'Beware the Heat' is a short and simple way to get the information that this sauce is extremely hot to the audience.
  • The smaller text of 'little bottle big flavour' in normal and a bolder font draws more attention and explains a lot about the sauce.

Symbolic or non-verbal codes

  • The background of the behind the hot sauce is red to represent heat and danger.
  • The simplistic nature of the ad draws all the attention to the vibrant colour. 



 


 

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