Semiotics

English by Tarun Thind analysis:

1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? 

The audience assume the two boy are a negative character being disrespectful to elderly and other in public by not listen and giving attitude.

2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning?

At the end of the film de Saussure’s belief that signs are Polysemic is justified as we later find out the main characters were deaf and we understand why they were acting arrogant. 

Media Magazine theory drop: Semiotics 

1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?

Ferdinand de Saussure suggested the two parts that makeup sign is the signifier and the signified.

2) What does ‘polysemy’ mean?

Polysemy is the coexistence of many possible meanings for a word or phrase.

3) What does Barthes mean when he suggests signs can become ‘naturalised’?

This means that certain meanings are created or brought about in society and, over time, once

enough people know about these newly constructed meanings, they are ‘naturalised’, accepted and agreed upon.

4) What are Barthes’ 5 narrative codes?

hermeneutic code, enigma code, cultural code, connotative code, and symbolic code.

5) How does the writer suggest Russian Doll (Netflix) uses narrative codes?

The film is uses enigma code and symbolic code of the Russian doll makes the audience understand the narrative.

Icons, indexes and symbols

1) Find two examples for each: icon, index and symbol. Provide images or links.

Icon: 

Index:

Symbol: 

2) Why are icons and indexes so important in media texts? 

They are very important because icons and indexes are more eye catching and quicker to understand rather than reading a text.

3) Why might global brands try and avoid symbols in their advertising and marketing?

Global brands might avoid using symbols because they cant spend extra finances translating there text on their advertisement instead having only symbols and icons everyone across the global can understand. 

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?

The media has used icon to represent something very terrible as it conveys that my using Dove shower cream you can change colour from being a darker skin tone to a fair skin tone.

5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.

This add has used icons (imagines of lipsticks) and symbols to communicate that makeup can be worn by anyone and any gender. Therefore creating and community and good reputation for