Skip to main content

Y12 Media exam: Paper 1 Learner response

Y12 Media exam: Paper 1 Learner response

WWW:  A very strong exam throughout: very close to an A grade! Q2 in particular is superb - already top level! The challenge now is reaching that level throughout.

EBI:  Revive ideology/music video for Q3.

Question focus for Q6 : you needed sharper focus on the key words : new technology, marketing,distribution.


Q1 (unseen text) additional point/theory: 

The central image of the image suggests both professional success and a slightly youthful appearance suit but no tie, open-necked shirt, sunglasses, facial hair and the colour scheme of black and white against red typography makes it stand out.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19th century.

Q3 (music video) additional point/theory/CSP reference: 

The video has strong links to the Yeehaw Agenda, a social movement to highlight the erasing of black cowboys from the country and western cowboy aesthetic. This makes the text explicitly ideological (estimates suggest 25% of cowboys were black but media representations of this time period are almost exclusively white).


Section B:

Benefits of vertical integration: 

Greater control of the production process
Lower costs and higher profits

Definition and benefits of diversification: 

Diversification is when a media company branches out into a different industries like music.

Section B CSP:

  • New streaming sites such as Netflix and Amazon Prime are increasingly influential players in the film industry despite their relative youth compared to giants of the entertainment industry such as Disney.
  • New technology has reduced the costs of film production, distribution and marketing due to the rise in digital editing, YouTube and social media.
  • However, technology arguably has saved the film (and New Line Cinema who paid $15m for the rights to distribute) with deals to make Blinded By The Light available first on Amazon Prime and then on Netflix. This means the film will continue to generate income despite the initial disappointing box office figures
Self reflection:
  • focus on analysing the unseen in more detail
  • Understand key media terminology like ideology
  • Revise more of music videos 
 

Comments

Post a Comment

Popular posts from this blog

Magazines: The Gentlewoman - Language and Representations

  T he Gentlewoman: Language and Representation blog tasks Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman   CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typefaces used on the front cover convey to an audience sans serif fonts are intended to be chic and simplistic.  2) How does the cover subvert conventional magazine cover design? The Gentlewoman subverts conventions of magazines because it doesn't have typical aspects like coverlines, lower case title and the close up of the models face. 3) Write an analysis of the central image. tightly framed  closeup camera shot -  unconventional low angle direct mode of address 4)  What representations of gender and celebrity can be found on this front cover? Scarlett Johansson is a well known actress and can be seen as a successful woman. 5) What gender and representation theories can we apply to this cover o
Post a Comment
Read more

Representations of women in advertising

 Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read these extracts from an academic essay on gender in advertising by Reena Mistry. This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this,  there are also a growing number of distinctly homosexual images - and these are
Post a Comment
Read more

Blog task: Score advert and wider reading

  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? According to AdAge, advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.The “new advertising” of the  1960s took its cue from the visual medium of TV and the popular  posters of the day.  Print ads took on a real
Post a Comment
Read more