MIGRAIN: Index Term 1

Magazines: The Gentlewoman - Language and Representations

T he Gentlewoman: Language and Representation blog tasks Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover 1) What do the typefaces used on the front cover suggest to an audience? The typefaces used on the front cover convey to an audience sans serif fonts are intended to be chic and simplistic. 2) How does the cover subvert conventional magazine cover design? The Gentlewoman subverts conventions of magazines because it doesn't have typical aspects like coverlines, lower case title and the close up of the models face. 3) Write an analysis of the central image. tightly framed closeup camera shot - unconventional low angle direct mode of address 4) What representations of gender and celebrity can be found on this front cover? Scarlett Johansson is a well known actress and can be seen as a successful woman. 5) What gender and representation theories can we apply to this cover o

Representations of women in advertising

Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read these extracts from an academic essay on gender in advertising by Reena Mistry. This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to this, there are also a growing number of distinctly homosexual images - and these are

Blog task: Score advert and wider reading

Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home you can download it here if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? According to AdAge, advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns.The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day. Print ads took on a real

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